The CSV this tool produces is built to open cleanly in Excel without an import wizard. Two defaults make that possible: a UTF-8 marker at the start of the file (so Excel reads accented characters and emoji correctly instead of turning them into garbled symbols), and automatic escaping of any cell that looks like a formula.

Just drop your products.json file above, or paste the store’s URL, choose a format, and download - double-clicking the result opens it straight into Excel with proper columns, not one long unreadable line.

If your Excel is set up for European regional settings, switch the delimiter option to semicolon before downloading - otherwise everything can land in a single column. See the note on that below if it happens.

If an export from some other tool has ever shown you scrambled accented characters, or dumped everything into a single column, those are the two specific problems these defaults exist to prevent - you shouldn’t have to fix either one by hand afterward inside Excel itself, regardless of which format or delimiter you end up choosing.